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The Customer is the New Brand
Fast Company
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Leader's Existential Question
Chief Executive
The Excellence Myth
CRM Magazine
Employee-Led Cultures
When to Part Ways
HBR Article
The Gen AI Customer
Quiet Quitting - New Branding
The Right Customer
AMA Article
Discover Your Purpose
My Customer
Customer Experience & Change Resilience
Who Defines Art?
Next is Now
Sample chapter
Customer Persona
Next Evolution for Customer Experience
Customer Retention 2023
Why Gratitude
Pursuit of Purpose
Loyalty Management
Change-Rejection Personalities